EXPORTA MAIS BRASIL - Arabica Specialty Coffee Road Trip

 Exporta Mais Brasil" is an initiative overseen by Apex-Brasil with the objective of promoting exports and fostering growth within various sectors of the Brazilian industry and services. Specifically, the "Exporta Mais Brasil for Arabica Specialty Coffees" project is designed to facilitate the promotion of Specialty Green Coffee, encompassing an immersive journey to the coffee's origins. The project anticipates the involvement of 25 international buyers who will embark on a comprehensive exploration of Minas Gerais and São Paulo States through a carefully planned road trip. This undertaking will commence with a series of Cuppings held during the SIC Show -  International Coffee Week. Subsequently, the participating buyers will be divided into two distinct groups: one group will venture into the Cerrado Mineiro and Campo das Vertentes regions, while the other will explore the Alta Mogiana and Vulcanic regions.

Processando